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Detailed case study

Khusheim Store: organic revenue from SAR 567K to SAR 1.87M in 6 months

Khusheim Store (khusheimstore.com) is a Saudi e-commerce retailer of tools and hardware. This page shows the exact periods compared, where each number comes from, and the original screenshots.

Client
Khusheim Store - khusheimstore.com
Market
Saudi Arabia · E-commerce (tools & hardware)
Periods compared
Jul 4 – Dec 31, 2022 vs. Jan 1 – Jun 30, 2023
Data sources
Google Analytics, Google Search Console, Ahrefs

Organic revenue

+230%

SAR 566,672SAR 1,873,195

Organic transactions

+128%

417952

Organic users

+91%

38,68273,831

E-commerce conversion rate

+29%

0.59%0.76%

Google clicks

+144%

28.1K68.5K

Google impressions

+305%

1.09M4.41M

Search Console: last 6 months vs. the previous 6 months.

The starting point

An established KSA retail brand with a large catalog, but organic search was a small revenue channel next to its offline scale.

What we did

  • Rebuilt the technical SEO foundations of the store.
  • Expanded content coverage across categories and products.
  • Scaled a targeted backlink program: 5,620 backlinks from 1,300 referring domains (Ahrefs).
  • Grew the ranking footprint to 25,135 organic keywords (Ahrefs).

The evidence

Google Analytics - organic revenue and transactions

Google Analytics - organic revenue and transactions

Jan 1 – Jun 30, 2023 compared with Jul 4 – Dec 31, 2022. Revenue: SAR 1,873,195.50 vs. SAR 566,672.43.

Google Search Console - clicks and impressions

Google Search Console - clicks and impressions

Last 6 months vs. previous 6 months: 68.5K vs. 28.1K clicks, 4.41M vs. 1.09M impressions.

Ahrefs - keywords and backlink profile

Ahrefs - keywords and backlink profile

25.1K organic keywords, 5.62K backlinks and 1.3K referring domains at the time of the snapshot (2023).

How to read these numbers

  • Revenue, transactions, users and conversion rate are Google Analytics figures for organic search traffic, comparing two back-to-back 6-month periods.
  • Clicks and impressions come from Google Search Console for the website property.
  • Screenshots are taken from the original accounts and cropped for readability.
  • Results depend on industry, competition, and implementation speed; they are not a guarantee of future performance.

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