App Store Optimization (ASO)
Users decide in seconds whether to tap "Get" or keep scrolling. App store optimization works on the keywords that make your app discoverable for what it does, not just its name, and on the icon and screenshots that convince people to install, on both the App Store and Google Play, in Arabic and English. For one app, it meant moving from #6 to #1 in its category, and from #458 to #97 overall, in 30 days.
Common Challenges
- "Our app only shows up when people search its exact name."
- "The moment we pause install campaigns, installs stop."
- "Our screenshots haven't changed since launch, and we never tested alternatives."
- "One bad release dragged our rating below four stars."
Deliverables
- Saudi store keyword research in Arabic and English, with search volume and competition for each term.
- App name, subtitle and the 100-character App Store keyword field written for maximum reach.
- Rewritten short and long descriptions for Google Play, where the description affects ranking.
- Screenshot concepts and A/B tests using each store's native tools.
- Custom Product Pages for each campaign.
- An in-app rating prompt at the right moment, plus replies to reviews.
Our Working Process
Benchmark
We compare your listing with the top five competing apps in your Saudi category.
Keywords and copy
We rewrite metadata in both stores and ship it with your next release.
Visual testing
We test icons and screenshots and keep the version that converts best.
Track
We monitor keyword rankings, installs and ratings after every release.
What You Can Expect
- Your app ranks for what it does, not only for its name.
- Organic installs that continue when campaigns stop.
- A rating that improves with every release.
Frequently Asked Questions
Optimizing your app's listing on the App Store and Google Play so it ranks in in-store search and convinces visitors to install.
On the App Store, ranking relies on the app name, subtitle and a hidden 100-character keyword field, and the description doesn't count. Google Play has no keyword field and reads your description, so each store needs different copy.
Both. Users in Saudi Arabia search in both languages, and extra store localizations let you cover more keywords.
Ask for a rating after a successful moment in the app, not on launch, and reply to negative reviews while fixing what they point to.
Yes. A stronger listing converts more of the traffic you already pay for, which lowers your cost per install.
Your Competitors Are Already Competing for Search Visibility
Build a structured search growth strategy that improves visibility, authority, qualified traffic, and conversion opportunities.